Determined to give back as much as he benefited from his trip to Jamrock, Snoop has partnered with John Paul DeJoria-founder of John Paul Mitchell hair care products and Patron Spirits-to establish “Mind Gardens" in troubled Kingston neighborhoods like Tivoli Gardens and Trenchtown. The whole trip became a voyage of discovery for Snoop, who had performed in Jamaica before but didn’t spend much time amongst the people. And the music is just the tip of the iceberg.
With Bob’s son Rohan Marley in attendance, Snoop explained that he felt “called by the spirit” to travel to Jamaica and make a reggae album. "No Guns Allowed," one of his favorite tracks from the new album, offers a message that's 180 degrees removed from Snoop's "187 on an undercover cop" raps. I wanna be a kid again.” He also wants music that he can play for his own kids. “I’m tired of rap,” he said during the press conference. Like Jay-Z and Nas, Snoop is one of the golden-era MCs who’s now reaching the 40-year milestone, and he’s beginning to consider his artistic legacy.
“I wanna bury Snoop Dogg and become Snoop Lion.” “The spirit called me,” he told a room packed full of journatlists. But at yesterday’s press conference it became clear that since his recent trip to Jamaica Snoop has been taking this “Reincarnated” project very seriously. At first it seemed like a generic weed reference, or perhaps a touch of rebel flair. But it’s wide open now.”įor several years now Snoop has been referring to himself as “Bob Marley reincarnated” on various records. “I’ve always been Rastafari, I just didn’t have my third eye open. Check out "So Long," "Lighters Up," and "Fruit Juice.“Rasta is not a religion it’s a way of life, it’s a ‘livity,’” Snoop explained to the media. Recorded in Jamaica in conjunction with a documentary film, it features an intriguing guest list (pop stars Miley Cyrus and Drake, plus dancehall favorites Mr. On Reincarnated, he ditches the rapping altogether, changing his name, enlisting new producers (including Diplo, Major Lazer, and Dre Skull), and dropping a straight-up reggae album. While he's definitely not the menace he was in his youth, he continues to put out new music all the time and is unafraid to collaborate with anybody, from The Pussycat Dolls to Willie Nelson. In the two decades since, he's lived large on Death Row Records, faded away some during the No Limit years, and then blown up bigger than ever, doing the reality-TV thing, coaching youth football, starring in movies, and palling around with other celebrity fixtures like Martha Stewart and Donald Trump.
He was an instant superstar when he first hit the scene, becoming the face/voice of crossover gangsta rap music, beating a murder case as his debut solo album topped the charts. Over his career of 20+ years, Snoop Dogg has gone through many changes.
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